Friday, September 11, 2020
Is Your Firm Looking To Cut Costs Or Increase Revenue
Developing the Next Generation of Rainmakers Is Your Firm Looking to Cut Costs or Increase Revenue? Last week I did a National Law Journal interview with Adrian Dayton: Which lawyers need coaching? It was very enjoyable and if you are contemplating starting a client development coaching program in your firm, I think you will get some good ideas on who in your firm will get the most out of it. Adrian asked me why more firms do not have client development coaching programs. I replied: Most firms donĂ¢t really understand coaching. There are two kinds of law firms. Those that see my coaching as an expense and those that see it as a revenue generator. Those firms that view client development coaching as an expense, brainstorm ways to cut more costs, including: There are problems with simply cutting costs. First, there is only so much that can be cut. Second, it creates morale problems with lawyers more concerned about whether they will have a job than doing their work well. Finally, it is hard to picture a lot of enthusiasm at meetings brainstorming how a firm can cut more costs. If your firm is looking to increase revenue, I recommend you consider: I can tell you from experience that there is more enthusiasm when lawyers pull together as a team to develop more business and help their clients succeed. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.
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